About

When we last left Amir and Roei, they were searching for an engineer-designer duo to help realize their concept for the Sparkup. The engineer needed to be proficient in computer recognition technology; someone who could find creative solutions to integrate cost-efficient components that would keep prices low for the consumer. Amir and Roei had the

read more

This next chapter in the Sparkup story explores some of the challenges Amir and Roei faced in the early stages of inventing the Sparkup. Amir and Roei had their epiphany by the river back in August 2009. They were inspired to change the story time experience for children and their families – but just how,

read more

It was a hot summer day in August 2009. Two childhood friends and co-serial entrepreneurs, Amir Koren and Roei Simantov, who would later found Sparkup together, met for a brainstorming session. They sat along the river with a mutual friend, Eitan Dotan, who is the successful director of a local children’s TV hits and one

read more

Our first series of posts will feature the chapters that make up the Sparkup Story. Sparkup is, after all, about storytelling! Over the next few weeks, we will explore the creative minds, technical innovations and the chain of events that transformed Sparkup from an ambitious idea to a revolutionary device that connects families and engages

read more